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Case Study: Charity Fundraiser

2 days ago

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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Promo to Keep Your Home Squeaky Clean!

Nov 30

Want to keep your clients’ homes fresh for the season? Here are the top items for a squeaky-clean home! Mini Duster Keep your household clean and dust free with this handheld duster! This item...

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6 Budget-Friendly Products to Drive High-End Sales

Nov 22

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

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Case Study: Where Has Your Pen Been?

Nov 15

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...

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5 Promo Products for the Stay-at-Home Worker

Nov 08

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking din...

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Case Study: Fun in the Sun

Oct 31

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

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Case Study: Plastics Make it Possible

Oct 24

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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6 Stuffed Animals to Cuddle Your Way to Happiness

Oct 16

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the night...

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9 Promotional Products for the Oil & Gas Industry

Oct 09

The world runs on natural resources, but it's not like all that power comes from thin air! Oil, gas, and energy companies help harness and deliver the resources that power all our homes, offices, rest...

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Fresh Ideas to Inspire Your Next Campaign!

Oct 01

Looking for something fresh and new for your next promotional product campaign? Want to receive all the buzz for memorable items? Look no further; here are a few fresh ideas to spice up your promo gam...

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Oh My Gourd! 5 Drinkware Products to FALL For!

Sep 24

Do you love fall most of all? Needing drinkware that can keep beverages hot or cold, day or night? These beverage holders won't give you a fright! We put together the top five drinkware items that w...

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Know Your Shades: 4 Types of Iconic Sunglasses

Sep 17

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wea...

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5 Promotional Products for Firemen and Fire Departments

Sep 09

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s where f...

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Case Study: Welcome New Hires!

Sep 02

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill prof...

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6 Rootin’ Tootin’ Country Western Products

Aug 26

Country Western isn’t just a type of music genre, it’s become an entire culture in the American West and around the world. Cowboy culture dates back to the 19th century when ranchers settl...

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Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Aug 18

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the ...

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Case Study: Shop 'til You Drop

Aug 11

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for st...

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9 Useful Apps for Sales & Marketing Professionals

Aug 03

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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7 Cool Products to Beat the Heat This Summer

Jul 27

The sun is beating down, and depending on where you live, you might be able to cook an egg on the sidewalk: summer is officially here! With high temperatures and lots of sun, it’s a great time t...

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Get Ready for Game Day! 5 Promotional Products for Sports Teams

Jul 20

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off th...

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Case Study: Work it Out!

Jul 13

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation gif...

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6 Things You Need on Your Desk

Jul 05

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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Mask Mania!

Jun 28

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Con...

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Case Study: Let Them Eat Cake!

Jun 20

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Produc...

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Case Study: Make a Spectacle

Jun 13

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...

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How to Manage the Workload of a Leader

Jun 06

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Case Study: Look, Ma, No Hands!

May 29

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

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Case Study: It's Raining Cats and Dogs

May 22

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

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Bamboo: It's Not Just for Pandas!

May 14

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable res...

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Cheers! Let’s Sell More Beer!

May 07

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Apr 30

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

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Case Study: Masks and Casks

Apr 23

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks i...

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How to Protect Your Business From Hackers

Apr 15

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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5 Ways to Be Healthier in 2 Minutes or Less

Apr 08

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

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Why You Should Be Having More Fun at Work

Apr 01

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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Case Study: Wave Hello to Recognition

Mar 25

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...

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Case Study: Improve Sales and Traffic

Mar 18

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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7 Promotional Products For Those On the Go

Mar 10

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

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Reusable vs. Disposable Items

Mar 03

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup f...

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8 Essential Office Supplies for Remote Workers

Feb 24

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in the p...

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3 Simple Ways to Boost Your Mood Right Now

Feb 17

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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4 Products to Help Save the Rainforests

Feb 10

Did you know that a new animal species is discovered in the Amazon Rainforest every two days? From pink dolphins to black caimans to jaguars and tiny frogs, the rainforest is home to some of the world...

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Case Study: Keep Warm Buddy Set

Feb 03

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ch...

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Graphic Design Terms Everyone Should Know

Jan 27

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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Case Study: Brighten Their Day

Jan 20

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...

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It's Party Thyme: 7 Products for Plant Lovers

Jan 13

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...

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Case Study: Life of the Mardi

Jan 05

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...

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Case Study: Keep it Sweet

Dec 28, 2022

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreciati...

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Case Study: What Does Your Phone Stand For?

Dec 21, 2022

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Dec 14, 2022

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

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Corporate Social Responsibility and the Beauty of Giving Back

Dec 06, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

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Case Study: The Write Way

Nov 29, 2022

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...

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6 Warm Apparel Products for the Cold Weather

Nov 21, 2022

When the temperature drops, it’s time for people to put on their jackets, fleeces, and other cold-weather apparel. Offering customers or employees promotional products that will keep them warm d...

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5 Tips for Boosting Social Media Engagement

Nov 14, 2022

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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Lanyards: Everything You Need to Know

Nov 06, 2022

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Case Study: A Getaway Promotion

Oct 30, 2022

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to keep ...

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5 Corporate Gifts Your Clients Will Love

Oct 22, 2022

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

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7 Ways to Instantly Make Your Website More User-Friendly

Oct 15, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Oct 08, 2022

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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12 Coolest Squeeze Products to Relieve Your Stress

Sep 30, 2022

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well beyond...

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Case Study: Spec-Tacular Promotions

Sep 23, 2022

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV even...

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8 Dental Products That Will Make You Smile

Sep 16, 2022

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

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25 Insane Facts About Promotional Products

Sep 08, 2022

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Case Study: Yes, We Can!

Sep 01, 2022

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at t...

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Imprint Everything: A Guide to Printing Methods

Aug 24, 2022

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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What Makes Gen Z Tick?

Aug 17, 2022

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Aug 10, 2022

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

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Case Study: Have a Seat

Aug 03, 2022

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...

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Case Study: It's in the Bag

Jul 26, 2022

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

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Your Guide to Drinkware

Jul 19, 2022

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

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12 Promotional Products for Safe Travels

Jul 11, 2022

Whether you’re traveling by plane or by car, it’s important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel is b...

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The Power of Promo: Why People Love Freebies

Jul 04, 2022

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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5 Military Themed Promotional Products

Jun 26, 2022

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...

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Give Your School Clubs a Boost With These Promotional Products

Jun 19, 2022

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

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4 Fantastic Promos for Senior Citizens

Jun 12, 2022

Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of conve...

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8 Promo Products That Will Kick Start Your Goals

Jun 05, 2022

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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1st Place Promo Ideas for 5Ks

May 28, 2022

Top 5 Promo Products for 5Ks and Marathons Hosting your next 5K? Running out of ideas for what to giveaway at your next marathon? If so, check out these great promotional products. These items are pr...

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Drive Traffic with These 6 Trade Show Ideas

May 21, 2022

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to e...

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6 Benefits of Customer Loyalty Programs

May 14, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

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Case Study: The Big Picture

May 06, 2022

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

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Let's Get Physical! 9 Promo Products for Personal Trainers, Gyms, and More

Apr 29, 2022

Physical fitness is an integral part of leading a healthy life, but it’s not always easy to accomplish on one’s own! That’s where personal trainers, gyms, and fitness classes come in...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Apr 21, 2022

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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Product Safety: What You Need to Know

Apr 14, 2022

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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Case Study: Success on Campus

Apr 06, 2022

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...

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Case Study: "Single Use" Pens for COVID-19

Mar 30, 2022

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread ...

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Case Study: Bringing Back the Fanny Pack

Mar 22, 2022

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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Case Study: Financial Industry

Mar 15, 2022

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...

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6 Promotional Products That Put the “Fun” in Fundraiser

Feb 28, 2022

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

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Case Study: Practice Putting

Feb 21, 2022

2 Ball Pillow Pack – Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio a...

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Case Study: A Wedded Keepsake

Feb 13, 2022

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...

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How to be an Empathetic Leader and Still Get the Job Done

Feb 06, 2022

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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Case Study: Raise Your Glass

Jan 30, 2022

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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Sustainability & Environmental Responsibility: Why it Matters

Jan 22, 2022

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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10 Luxurious Products for Your VIP Customers

Jan 15, 2022

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

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How to Make Rush Orders Less Stressful

Jan 08, 2022

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that’s okay! Getting your order in last minute doesn&r...

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5 Awesome Recreational Wearables

Dec 31, 2021

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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5 Healthy Tips for Business Trips

Dec 24, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Case Study: Sometimes You Just Need to Vent

Dec 17, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budg...

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6 A+ Products for Online Education Courses

Dec 09, 2021

Classrooms have looked very different this year. Who agrees? Notebooks have turned into laptops, desks have turned into dining room tables, and students have kept their distance by learning and study...

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6 High-Tech Promotional Products

Dec 02, 2021

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&rsquo...

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Good Deeds

May 01, 2020

Seems like I just wrote our first blog on April 1st, and here we are one month later...Same (bleep), different day?! Seriously, as terrible as we thought 30 days was going to be, parts of it went b...

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Family

Apr 22, 2020

FAMILY… by definition: a specific group of people that may be made up of partners, children, parents, aunts, uncles, cousins and grandparents. Most likely we are spending this time within t...

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Tax Day!

Apr 15, 2020

April 15th – TAX DAY!!! This is a perfect example as to why we shouldn’t put fear on things…maybe you have been dreading tax day all year - now the day is here and it means absolut...

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We Are Stronger Together!

Apr 08, 2020

April 7th - another week in and no 2 words could be more true...Stronger Together. Standard Rule Promotions has been serving our community for over 70 years with the current staff being involved in s...

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Our New Normal

Apr 01, 2020

Happy April 1st from Standard Rule Promotions. We are off to another month of our “new normal”; schools are e-learning, people social distancing, businesses closing or finding a new way t...

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